Introducing Cloud

At Cloud 100% of our business is now obtained from referrals or extended contracts. 100%! And one ex-client now asking to return to Cloud. And what is it that is leading this trend? Our proprietary work-flow management (and so much more), platform, Freedom Powered by Cloud.

Why is referral so important? Because there are so many facilities management providers vying for your attention and not much to choose between them - most CAFMs seem to do the same things but Freedom Powered by Cloud, is showing the world of Real Estate Management, that there is a better way.

One point of truth - visible at all times, in real-time and collaborative cost management
And what's more, the power of our award-winning workflow management platform 'Freedom', is that all these processes are stored in one point of truth and visible to you at all times - in real-time. You have real-time access and visibility of risks, spend, compliance and estate activity. We use the real-time data to provide solutions and recommendations to optimise both operational and financiall performance across your estate.

Best FM spend.

⇒ Controlling cost and providing spend certainty – through robust governance processes and transparency
⇒ Every task audited and validated through real-time data captured in Freedom
⇒ Precise labour tracking eliminates estimation and hidden costs
⇒ Every quote benchmarked and challenged by technically experienced ex-engineers

Data-led decision making to ensure every pound is justified. An average Year one Reactive savings of +16% and an average Capex quotes reduced by 12%.

Combining our unique offer of SmartTech, with Smart People, provides our clients with a truly SmartFM solution.

Case study - Retail - Controlled spending and savings of £4.9m on retail maintenance costs - despite record levels of inflation

this client's priority was reducing FM spend and volume...

The client's primary focus was to reduce the volume of FM tasks and to control FM spend across their high street stores. The legacy of Covid-19, meant some stores needed extra attention after months of neglect, it was our job to work with them to help manage capital expenditure in addition to reactive maintenance tasks . They also had ambitious targets for improving compliance across the estate.
In collaboration with branch managers and teams we were able to analyse how the estate operates and identify relative asset performance across the estate. This provided us with a targeted list of maintenance and CAPEX priorities.

The insights, recommendations and improved processes, arising from this collaboration, in addition to significant savings, resulted in a 42% improvement in compliance, and a first-time fix rate of 90.4% - well above the industry average of 70%

Case study -Hospitality - Keeping the doors open and savings of £1.9m on hospitality maintenance costs

this client's priority was reducing restaurant closures...

The client's primary focus was on reducing restaurant closure hours, having suffered the costs and damaged reputation of closures, as well as the frustrations of both their colleagues and customers, this client knew what what it needed to fix first.

The insights, recommendations and improved processes, arising from this collaboration, resulted in a 42% reduction in in closure hours.

The insights discovered, recommendations made and processes improved

• We moved the client to a more planned maintenance approach to drive down reactive maintenance spend.
• Cloud audited all tasks to ensure the client only paid for the service received (Maximum Price Protocol and Certification Audit savings).
• Supply chain rate control management, mitigates all cost request increases where achievable.
• Benchmarked all quotes to ensure value for money in line with industry standards.
• Bundling of PPM tasks to save on separate call out costs and ensure efficiencies of engineer visits.

To find out just how we achieved this with our client, contact us at:

freedom@cloudfmgroup.com

The insights discovered, recommendations made and processes improved

• Implemented a bespoke tiered PMV approach maximised both operational efficiency and cost savings.
• Provided additional planned maintenance which drove down the reactive maintenance spend and increased operational performance.
• The client only pays for the service received (Maximum Price Protocol and Certification Audit savings).
• Supply chain rate control management, mitigating all cost request increases where achievable.

To find out just how we achieved this with our client, contact us at:

freedom@cloudfmgroup.com

Jeff Dewing laughs

Jeff Dewing

Founder and CEO of Cloud

Jeff Dewing has always differentiated himself by doing the opposite of his competitors.

Jeff is an International Energiser, Top 50 Workplace Leader, the No.1 best-selling business author of Doing the Opposite, and the CEO of Cloud & Mindsett. Their tech has disrupted a £200 billion industry and they’ve been named Queens Award winner for Innovation (2019) and a global leader in IoT-enabled predictive maintenance by Gartner.

Jeff's LinkedIn account

Katie Harvey

Group Operations Director

Formerly an Account Manager for FM clients in the hospitality sector, I bring years of frontline experience delivering tailored solutions in high-pressure environments. Now as Group Operations Director, I lead with a passion for operational excellence, seamless service, and client-first thinking. My focus is simple: take the stress of facilities management off our clients’ plates so they can focus on delighting their customers.

Katie's LinkedIn account

Carrie Brown

Director of Commercial

I’m excited to learn more about new innovations and how we can harness emerging technologies to deliver long-term financial resilience while driving transformational change for our clients and partners.

I’m passionate about taking bold ideas and shaping them into initiatives that deliver profitable, sustainable results. My focus is always on outcomes that drive operational excellence, enhance customer experience, unlock new opportunities, and future-proof our business in a rapidly evolving industry.

Carrie's LinkedIn account

Rab relaxed pic

Rab Marnell

Head of Operations

I first joined Cloud in 2013 as an engineering supervisor, very much hands-on and actually carrying out the maintenance across our clients sites. I was fortunate to grow with the business through its early expansion, before stepping away in 2020 to broaden my experience. Returning in 2023 and stepping into the Head of Operations role in May 2025, I’m focused on bringing together every element of service delivery — from task initiation to completion — for seamless, transparent operations. With a brilliant team, engaged supply chain partners, and the innovative Freedom platform keeping clients informed every step of the way, we’re delivering FM the way it should be.

Rab's LinkedIn account

Dean Peters photo

Dean Peters

Account Manager

I began life at Cloud as an engineer over 10 years ago and have worked in far too many roles to list them all here, what I can say I have enjoyed every position and the challenges each provided, I think credit goes to the people I have worked with all along each stage of that journey and coupled alongside our culture are the main reasons I love working here.
We have a great working relationship with the client, established over time with an honest open approach to any problems. This approach really does make our day to day a pleasure and the understanding that we can work together to overcome all issues we encounter.

Dean's LinkedIn account

Louise Hewett

Account Manager

I’ve been with Cloud for 10 years, working mainly for retail and commercial premises. Having a retail store manager background myself helps with building client relationships, as I understand the stress of not being able to secure at the end of the day and having to stay late for engineers or security guards. I enjoy that every day is different and responding as quickly as possible so clients can get back to what they do best for their own customers. I’m proud of the relationships I’ve built with my clients - improving their compliance and resolving issues.
It’s great working at Cloud because we have a team that are always helping and motivating each other as well as looking for new ways to do things.

Outside work, I’m taxi for my daughter to various clubs/activities. I also play netball twice a week and have two cheeky cats that keep me busy. In the past I’ve looked after 8 guide dogs that were completing their training, it’s really rewarding.

Louise' LinkedIn account

Lewis McLennan

Technical Lead

Lewis is Lead Developer at Cloudfm Group and responsible for managing our team of developers to support the crafting of well-engineered and documented code in a variety of languages for Cloudfm products.

Collectively, the team lead the development of key applications/software products (web and/or mobile) and Lewis works alongside our Director of Products, to enable our developers to achieve the desired product outcomes on time, on budget, and ensuring the highest quality and standards throughout our relationship with clients.

Lewis's LinkedIn account

Cloud - born of innovation

Cloud was formed as Cloudfm Group in 2011 to offer a deliberately disruptive force in the world of facilities management. The purpose of the business was to 'Restore trust in a failing industry through changing the rules'.

Cloud then set about demonstrating to the industry that through best in class, proprietary technology and work-flow management, every business could manage the repair and maintenance of assets across their entire property portfolio. This technology was named 'Freedom'.

The key benefits of the Freedom platform are unrivalled transparency, real-time view across your estate of all repairs planned, taking place and a totally incorruptible cost analysis.

This coupled with compliance assurance, moving all of our clients to their highest ever levels of compliance within 12 months.

In 2019 Cloud was awarded the Queen's Award for Enterprise: in the Innovation category. This award was in recognition of Cloud's innovative technology platform Freedom, which coupled with the People Services behind delivering the full FM service to our clients, offered an entirely new concept to our industry. This was the first time in 10 years that a facilities management business had won this accolade.

Following the success of Cloud's fresh approach to the market, we continued to grow and innovate, and in 2023 we launched Mindsett, a ground-breaking asset management solution offering the first IoT platform that does not rely on sensors.

www.cloudfmgroup.com/news